Founded as the Swallow Sidecar Company in 1922, by two motorcycle enthusiasts, Sir William Lyons, William Walmsley, the SS Jaguar name first appeared on a 2.5 litre saloon in 1935, sports models of which were the SS 90 and SS 100.
The Jaguar name was given to the entire company in 1945 when the "SS" name was dropped due to its association with Germany's SS military organisation much publicised and in Britain greatly reviled during and following World War II.
Cash was short after the war and Jaguar sold to Rubery Owen the plant and premises of Motor Panels, a pressed steel body manufacturing company which had been acquired in the late 1930s when growth prospects had seemed more secure.
Jaguar Cars
Jaguar Cars
Jaguar Cars
Nevertheless, Jaguar achieved relative commercial success with their early post war models: times were also tough for other Coventry based auto-makers and the company was able to buy from John Black's Standard Motor Company the plant on which Standard had built the six cylinder engines which, hitherto, they had been supplying to Jaguar.
Jaguar Cars
Jaguar Cars
Jaguar Cars
Jaguar Cars
Jaguar Cars
Jaguar Cars
Jaguar Cars
Jaguar Cars
Jaguar Cars
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Jaguar Cars History
6:38 PM
koyo
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